Co-founded by VIT graduates Nishant Gupta & Palash Pandey, iluvia is a new-age self-care brand. The brand’s strength lies in R&D, product differentiation & innovation – pioneering professional haircare solutions that addresses huge need-gaps in the market. Present in professional salons in over 70 cities, with iluvia you’re entering a world that delivers on the highest standards of science, safety, honesty, and innovation.