Helping brands do good to do well
Responsible production
Our portfolio companies share our commitment to the triple bottomline.
People
- Create diverse, inclusive businesses
- Give back to the society
Planet
- Choose alternate packaging
- Pursue plastic neutrality and carbon offsetting
Profit
- Build transparent & accountable businesses
- Integrate efficiencies in supply chain management
Building Purposeful and Iconic Brands
Fireside Ventures ESG Report


Case Studies
Startups and investors alike are practising the Value of Good in the way they do business. Here are a few case studies that capture their efforts - in their own words.


Building the Value of Good
A Primer for Responsible Startups


Responsible Investment Policy
As UNPRI signatories, we live by our Responsible Investment Policy


We are UNPRI Signatories. We believe in upholding the highest standard of responsible investment. We support our companies in achieving their sustainability and diversity goals. And while one company makes the change it wants to see in the world, we believe in building brands that do better, together.
Our portfolio companies in action

16%
median reduction in packaging per crore of revenue

4%
reduction in primary packaging

17%
reduction in secondary packaging

3%
reduction in tertiary packaging

500MT
of plastic offset in FY23

67%
first-time founders

45%
women founders

30%
women employees

35%
women in leadership

1.14X
female-to-male leadership gross wages ratio
Practising the
Value of Good
Tenets of transparency, accountability, responsibility and integrity are embedded in the ethos of the Fund
Diversity and inclusion are values that we embrace and acknowledge across all levels
We strive to act as change agents in the transition to a low-carbon economy
We strongly believe in giving back to society at large and creating a positive social impact