- โน5,300 Cr
- Capital Managed
- 66+
- Brands
- 33
- Members
- 8
- Years
- 4
- Funds
The Fireside Way
At the heart of Fireside is a shared belief: enduring consumer brands are built together with founders who bring vision and resolve, with investors committed to sustained value creation, and with a deep sense of responsibility to the communities these brands serve.
This is The Fireside Way: doing well by doing good, together.

Portfolio
Our portfolio of consumer brands shaping everyday life across India
Ignite
Explore the ideas, investment theses and consumer insights shaping our work
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How India Eats: The Shifting Food Preferences of Urban India
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Sweet Karam Coffee: Building a Brand Around a Familiar Habit
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Before It Was Obvious with Nalini Parthiban & Anand Bharadwaj: Sweet Karam Coffee
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Gen X: The Sorted Generation Redefining Premium Consumption
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How Bharatโs Consumption Is Evolving