Fireside Ventures and Your Story’s Brands of New India unpack different facets of new-age brands in Whose Brand Is It Anyway?! This episode, Fundraising 101, takes a look at the basics of fundraising for consumer startups, and features Priyanka Goyal Salot, co-founder, The Sleep Company; Siddhartha Nangia, co-founder, Smytten; Amit Kulkarni, Director, Finance & IR, Fireside Ventures; and Shreyans Gangwal, VP, Fireside Ventures.