Every once in a while, a brand comes along that doesn’t just solve a problem but resets expectations for an entire category. For us at Fireside Ventures, Happi Planet has been one such story where purpose meets performance and sustainability proves it can scale. What started as early conviction has steadily grown into deep belief shaped by what we have seen the founders build and the momentum the brand has earned. That is why we chose to double down.
Differentiated by design
When we first met Mayank and Nimeet, the home cleaning aisle was already crowded but still waiting for real innovation. Consumers were choosing between familiar but chemical heavy options on one side and eco-conscious alternatives that were expensive on the other side. For consumers, this meant living with a constant compromise. Across their homes whether kitchen counters, bathroom taps or washing machines, not every surface felt truly clean and not every cleaner felt truly safe. There was no single brand delivering both confidence and care across all needs.
Happi Planet set out to change that equation. Their products are science-led and nature-powered, designed to deliver visible results without harsh ingredients or premium pricing. By bridging the efficacy - safety gap without adding an eco-premium, the brand is making conscious cleaning accessible to the everyday Indian home.
Our initial conviction rested on three simple but powerful pillars:
- A large, fast-growing category poised to triple as affluence and safety concerns rise
- Founders with deep FMCG roots who understood distribution-led, low-engagement categories from the inside out
- Early consumer validation with high reorder rates and strong reviews pointing to genuine PMF
From Potential to Proof
18 months later, the story has only strengthened. The brand has grown 30x in revenue and expanded into category-leading products from limescale removers to kitchen cleaners. Their innovation engine has maintained a fast, disciplined rhythm with launches that solve real cleaning problems faced by Indian households. This is innovation anchored in consumer behaviour and backed by science.
Consumers have responded with trust. They choose the brand because their products work and they stay with it because the results are consistent. For us, these signals have converted early confidence into lasting conviction.
What has impressed us most is the founders’ ability to scale with discipline. They’ve balanced rapid growth with margin focus, quality control and a deep understanding of what drives household penetration. Their clarity of thought and consistency of execution have set Happi Planet apart in a category that rarely rewards shortcuts.
The Fireside perspective
At Fireside, we believe great brands are built when investors and founders work as one team. With Happi Planet, all of us at Fireside came together to help strengthen the fundamentals viz. sharpening the innovation engine, building margin resilience and shaping the GTM playbook.
What has made this partnership particularly rewarding is how Mayank and Nimeet operate. They are deeply consumer-first, open to debate and grounded in data. They bring a thoughtful blend of ambition and pragmatism and this balance reflects in how they are building every part of the business.
Doubling down
As Happi Planet enters its next phase with Prath Ventures joining the journey, we are deepening our commitment to a brand that’s not just growing fast, but building right. Our conviction to double down came from the brand’s consistent product led growth, disciplined execution and clear roadmap for scale. The focus ahead is on scaling hero SKUs, expanding household share of wallet, and entering new cleaning occasions while maintaining the brand’s innovation-first, science-backed DNA.
Conviction compounds
Great products unlock larger markets and Happi Planet is proving exactly that. The brand has moved from being an eco-entrant to an efficacy-led challenger that appeals to a wide audience including young professionals, involved homemakers and health-conscious families alike.
It’s a privilege to back founders before the market crowns them category leaders. With Happi Planet, we believe we are helping shape the new gold standard of trusted, responsible and high-performing home cleaning in India. And as the category evolves, our conviction in this team and their mission only continues to compound.
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