Building iconic & purposeful consumer brands












What We Believe
There's no better time to build responsible consumer brands in India
‘Consumer startup growth isn’t at deep tech’s expense,’ says VS Kannan Sitaram

Our journey
so far

55
Brands
8
YEARS
~₹3000 Cr
Capital Managed
3
Funds
29
Members
WE ARE FIRESIDE
Diverse perspectives, one team


VALUE OF GOOD
Brands that do good as they do well