The Indian Consumer at 2030
A forward view of where new demand will emerge and what it means for those building India’s next generation of brands.
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13 Key Shifts
Built around 13 defining shifts shaping how India consumes, aspires, and grows.
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1. Aspiration is Equal. Access is Not. -
2. Wealth is Getting Experiential. -
3. The Woman is the Market. -
4. Gen Z Holds the Wallet. -
5. Genderless Shopping is Here. -
6. Health Equals Status. -
7. Fitness Fuels Spending. -
8. Travel Defines Identity. -
9. Kids Drive Household Spend. -
10. Dining Becomes Connection. -
11. Learning Never Logs Off. -
12. Experience Will Trump Product, Everywhere. -
13. AI Will Rewrite the Consumer Business Model.
Unlocking Bharat
Our focused sub-report, The Bharat Consumer Deep Dive, explores how India-2 households are evolving — upgrading within the familiar and driving the next wave of brand opportunity.
