The Fastest Growing Consumer Segment in India: Bharat
Explore how India-2 households are evolving, upgrading within the familiar, embracing local trust, and driving the next wave of brand opportunity.
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Analyzing 10 Core Shifts
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1. The Smaller the Families, the Higher the Consumption Quality. -
2. Working Women Drive New-Age Brand Adoption. -
3. The Shift From Unbranded to Branded is Underway. -
4. From Mobile-First To Digital-Only. -
5. Community + Distribution= Platform Success. -
6. Bharat Buys with its Feed. -
7. Bharat Consumes Regional Content. -
8. The Digital Daughter Drives Consumption. -
9. Bharat Mothers Are Shifting to Healthier Foods. -
10. Bharat is the Next Creator Economy.
The Indian Consumer at 2030
Also explore our detailed report of the Indian Consumer at 2030- through 13 major shifts, the report maps how value, aspiration, and identity are evolving across income segments, generations, and cities.
