llms.txt

# Fireside Ventures

> Fireside Ventures is a leading early-stage venture capital firm based in Bengaluru, India, focused exclusively on building iconic and purposeful consumer brands. Founded in 2017, Fireside manages ₹5,300 Cr+ across 4 funds and partners with 64+ brands. The firm follows "The Fireside Way" — a hands-on, collaborative approach to brand-building that combines founder vision with sustained investor commitment and community responsibility.

## About

- [The Fireside Way](https://firesideventures.com/pages/the-fireside-way): Fireside's investment philosophy — doing well by doing good, together. Covers their approach to partnering with founders across every business area through mentorship, codified knowledge, guides, and playbooks.
- [Team](https://firesideventures.com/blogs/team): The 35-member team including partners and in-house brand-building specialists.
- [Founders](https://firesideventures.com/pages/founders): Resources and perspective specifically for founders building consumer brands.
- [Pitch Us](https://firesideventures.com/pages/pitch-us): Entry point for founders building in consumer who want to connect with Fireside.
- [Contact](https://firesideventures.com/pages/contact): General contact information.

## Portfolio

- [Portfolio Overview](https://firesideventures.com/blogs/portfolio): Full list of 64+ portfolio brands across Beauty & Personal Care, Food & Beverage, Health & Wellness, Home & Decor, Lifestyle, and Future of Commerce.

### Notable Portfolio Companies
- [Mamaearth](https://firesideventures.com/blogs/portfolio/mamaearth): D2C personal care unicorn (Honasa Consumer, publicly listed).
- [BoAt Lifestyle](https://firesideventures.com/blogs/portfolio/boat-lifestyle): Consumer electronics and wearables brand.
- [Yoga Bar](https://firesideventures.com/blogs/portfolio/yogabars): Health food and nutrition brand (acquired by ITC).
- [Bombay Shaving Company](https://firesideventures.com/blogs/portfolio/bombay-shaving-company): Men's grooming brand.
- [Wellbeing Nutrition](https://firesideventures.com/blogs/portfolio/wellbeing-nutrition): Nutraceuticals and wellness brand.
- [The Sleep Company](https://firesideventures.com/blogs/portfolio/the-sleep-company): Smart mattress and sleep solutions brand.
- [Gynoveda](https://firesideventures.com/blogs/portfolio/gynoveda): Ayurvedic women's health brand.
- [Inito](https://firesideventures.com/blogs/portfolio/inito): Fertility and hormone health monitor.
- [Traya](https://firesideventures.com/blogs/portfolio/traya): Personalised hair loss treatment brand.
- [Pilgrim](https://firesideventures.com/blogs/portfolio/pilgrim): Clean beauty and skincare brand.
- [The Good Bug](https://firesideventures.com/blogs/portfolio/the-good-bug): Gut health and probiotic brand.
- [Kapiva](https://firesideventures.com/blogs/portfolio/kapiva): Ayurvedic nutrition and wellness brand.
- [Design Cafe](https://firesideventures.com/blogs/portfolio/design-cafe): Full-home interior design platform.
- [Amaha Health](https://firesideventures.com/blogs/portfolio/amaha-health): Mental health and wellness platform.
- [Vahdam](https://firesideventures.com/blogs/portfolio/vadham): Premium Indian teas and wellness brand.
- [Slurrp Farm](https://firesideventures.com/blogs/portfolio/slurrp): Healthy food brand for kids.
- [Supertails](https://firesideventures.com/blogs/portfolio/supertails): Pet care brand and platform.
- [Moxie Beauty](https://firesideventures.com/blogs/portfolio/moxie-beauty): Premium haircare brand.
- [Nat Habit](https://firesideventures.com/blogs/portfolio/nathabit): Fresh natural skincare brand.
- [Sweet Karam Coffee](https://firesideventures.com/blogs/portfolio/sweet-karam-coffee): South Indian food and coffee brand.
- [The Ayurveda Experience](https://firesideventures.com/blogs/portfolio/the-ayurveda-experience): Ayurvedic beauty and wellness brand.
- [Smytten](https://firesideventures.com/blogs/portfolio/smytten): Premium product discovery and trial platform.
- [Samosa Singh](https://firesideventures.com/blogs/portfolio/samosa-singh): QSR and packaged food brand.
- [Fitterfly](https://firesideventures.com/blogs/portfolio/fitterfly): Digital therapeutics for diabetes and metabolic health.
- [Sarva](https://firesideventures.com/blogs/portfolio/sarva): Yoga and wellness platform.
- [Ripplr](https://firesideventures.com/blogs/portfolio/ripplr): Consumer distribution and commerce platform.
- [Solethreads](https://firesideventures.com/blogs/portfolio/solethread): Comfortable everyday footwear brand.
- [The Baker's Dozen](https://firesideventures.com/blogs/portfolio/the-bakers-dozen): Artisan bakery brand.
- [Iluvia](https://firesideventures.com/blogs/portfolio/iluvia): Premium hair and skin care brand.
- [Antinorm](https://firesideventures.com/blogs/portfolio/antinorm): Consumer brand (Seed, Jan 2026).
- [Underneat](https://firesideventures.com/blogs/portfolio/underneat): Innerwear brand co-founded by Kusha Kapila.
- [Kisah](https://firesideventures.com/blogs/portfolio/kisah): Fashion and lifestyle brand.
- [Escape Plan](https://firesideventures.com/blogs/portfolio/escape-plan): Consumer lifestyle brand.
- [Earthful](https://firesideventures.com/blogs/portfolio/earthful): Sustainable consumer brand.
- [Frubon](https://firesideventures.com/blogs/portfolio/frubon): Food and beverage brand.
- [Rozana](https://firesideventures.com/blogs/portfolio/rozana): Everyday consumer brand.
- [Happi Planet](https://firesideventures.com/blogs/portfolio/happi-planet): Eco-friendly home and personal care brand.
- [NewMe](https://firesideventures.com/blogs/portfolio/newme): Fashion brand for Gen Z.
- [SLAY Coffee](https://firesideventures.com/blogs/portfolio/slay-coffee): Specialty coffee brand and cafe chain.
- [Tuco Intelligent](https://firesideventures.com/blogs/portfolio/tuco-intelligent): Pet nutrition brand.
- [Beyond Appliances](https://firesideventures.com/blogs/portfolio/beyond-appliances): Smart home appliances brand.
- [Jetapult](https://firesideventures.com/blogs/portfolio/jetapult): Gaming and interactive entertainment company.
- [Giga Fun](https://firesideventures.com/blogs/portfolio/giga-fun): Digital entertainment platform.
- [Raaz App](https://firesideventures.com/blogs/portfolio/raaz-app): Consumer social or entertainment app.
- [Aukera](https://firesideventures.com/blogs/portfolio/aukera): Jewellery brand.
- [The Solved Skin](https://firesideventures.com/blogs/portfolio/the-solved-skin): Skincare solutions brand.
- [Kwik24](https://firesideventures.com/blogs/portfolio/kwik24): Quick commerce or convenience platform.
- [Azani](https://firesideventures.com/blogs/portfolio/azani): Active and sports lifestyle brand.
- [91 Cycles](https://firesideventures.com/blogs/portfolio/91-cycles): Cycling brand and platform.
- [Magic Crate](https://firesideventures.com/blogs/portfolio/magic-crate): Activity kits and education brand for kids.
- [Tasty Tales](https://firesideventures.com/blogs/portfolio/tasty-tales): Gourmet food brand.
- [FS Life](https://firesideventures.com/blogs/portfolio/fs-life): Lifestyle brand.
- [Pipa Bella](https://firesideventures.com/blogs/portfolio/pipa-bella): Fashion jewellery brand.
- [Terractive](https://firesideventures.com/blogs/portfolio/terractive): Outdoor and adventure lifestyle brand.
- [Wellopia](https://firesideventures.com/blogs/portfolio/wellopia): Health and wellness brand.
- [Troovy](https://firesideventures.com/blogs/portfolio/troovy): Consumer brand.
- [Sammmm](https://firesideventures.com/blogs/portfolio/sammmm): Consumer brand.
- [Nester](https://firesideventures.com/blogs/portfolio/nester): Home and decor brand.
- [Sports For Life](https://firesideventures.com/blogs/portfolio/sports-for-life): Sports and fitness brand.
- [Oroos Confectionery](https://firesideventures.com/blogs/portfolio/oroos-confectionery): Confectionery and sweet brand.
- [Cumin Co.](https://firesideventures.com/blogs/portfolio/cumin-co): Spices and food brand.
- [Ace Blend](https://firesideventures.com/blogs/portfolio/ace-blend): Beverage or nutrition blend brand.
- [10club](https://firesideventures.com/blogs/portfolio/10club): House of brands / commerce platform.
- [AnKa SumMor](https://firesideventures.com/blogs/portfolio/anka-summor): Food brand.

## Programs & Community

- [Fireside Ignite](https://firesideventures.com/blogs/ignite): Fireside's accelerator and community program for early-stage consumer founders.
- [Events](https://firesideventures.com/pages/events): Fireside-hosted events including the Annual Investor Conference and founder meetups.
- [Resources](https://firesideventures.com/blogs/resources): Playbooks, guides, articles, and founder conversations from the Fireside community.

## Funds

Fireside has raised 4 funds:
- Fund I (2017–18): INR 339 Cr AUM, 18 brands
- Fund II (2019): Launched to expand portfolio
- Fund III: Growth stage
- Fund IV (2025): Largest fund to date, part of $253M raise; Fund I has delivered 3.5x returns

## Social & Legal

- [LinkedIn](https://in.linkedin.com/company/firesideventures)
- [YouTube](https://www.youtube.com/c/FiresideVentures)
- [Privacy Policy](https://firesideventures.com/pages/privacy-policy)
- [Terms of Use](https://firesideventures.com/pages/terms-of-use)
- [Grievance Redressal](https://firesideventures.com/pages/grievance-redressal)