Rising incomes and a high degree of exposure to new ideas and technologies have changed the way the Indian consumer behaves. From lowered interest in 'traditional' spending - for instance, buying a home - to a new perspective on purchases that deliver experiences, customisation, and of course, convenience.
We went through a recent BCG article describing Ten Trends That Are Altering Consumer Behaviour in India, and not only do we agree completely, we're also seeing these vectors play out in the Fireside portfolio.
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