Borderless beauty experiences through curated global skincare rituals.

Bringing home beauty secrets from across the world.


Modern millennials seek more than just vegan, toxin-free and cruelty-free skin care regimes. They want to experience the best in international skincare. Pilgrim understands this sensibility.

With ingredients ranging from volcanic lava ash from Jeju Islands, Korea, to Red Vine from Bordeaux, France, the brand brings consumers closer to beauty ingredients and rituals from faraway places, and aligns itself intimately with their wanderlust.

The Pilgrim Tribe, as they call themselves, is passionate about scouring the world for high-performance, non-toxic skincare, and making it fun and accessible for a new generation of conscious beauty consumers. Crafted with love, these products are FDA-approved, 100% vegan, and free from toxins like parabens, sulfates, and mineral oils – common offenders on beauty product labels. 100% recyclable packaging completes the brand story for a consumer aware of global challenges like packaging waste and climate change.

The story goes that when Anurag, who had extensive experience in creating beauty and wellness products, was looking for a co-founder as passionate about the category as he was, he spoke to his old friend and junior from his alma mater, Gagandeep. Being a data analytics expert, Gagandeep duly asked for industry reports on the skincare industry market size, consumer profiles, and the like, which Anurag dutifully provided. A few days later, Gagandeep came onboard, but it wasn’t until much, much later that he confessed he hadn’t read a word of the reports, but was won over by Anurag’s passion about building brand Pilgrim!

From Korean beauty to French vinothérapie, Pilgrim is bringing magical ingredients and powerful rituals all the way home to millennial consumers. And the D2C connection allows for two-way engagement, and meaningful conversations about what these consumers seek. We can’t wait to see where Pilgrim takes us next.

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Founders

Anurag Kedia, Gagandeep Makker