Old-fashioned engagement in a new-fashioned brand of discovery.

Inside-the-box ideas!


A hyperactive four-year-old opened the door to a brilliant idea in early learning – delightful, carefully curated activity boxes that are as fun as they are instructive. “Vishy” Vishwanathan R, the father of this little boy, was quick to realise that television or an iPad wouldn’t be the best engagement for his son. But what were the options?

Magic Crate was started in 2015 by parents from IIT,IIM and NID to solve precisely this problem - for themselves and other parents.

Today Magic Crate's products are used by lakhs of parents across India to keep their children engaged at home and take advantage of their unique mental prowess in the first few years. And whether it is getting some "me time" for yourself or spending quality time with your child, we have you covered!

Several other young parents reported the same frustration at the lack of intelligent and entertaining toys and games for their young children – after all, almost 80% of critical brain development takes place in the pre-school and early school years. Magic Crate resolved to close that gap.

Parents can subscribe to have activity boxes based on science, arts, games, and role play delivered to their doorstep every month. Each Magic Crate is designed by early childhood experts and specialist designers to make learning experiences joyful and entertaining ones. As parents and children play and interact with these puzzles and toys, they create wonderful memories together.

From landing a moon rover, and looking through a periscope, to watching patterns emerge in a kaleidoscope, or sewing together a travel journal, the activities are fascinating and fun. And are the first step to raising curious, independent-thinking children who aren’t immersed in a world of screens and technology.

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Founders

Viswanathan R & Karthik Lakshman