Bain & Co., in collaboration with Flipkart, shared an insightful report on India’s growing e-commerce market – and its consumers. By 2025, Indian e-retail is projected to reach as many as 350 million shoppers, consuming merchandise worth up to $120 billion. The Covid-19 pandemic has been an inflection point for e-commerce, both, globally, as well in India. We believe there’s no better time for consumer brands to thoroughly understand the online Indian shopper, and engage with her. Here are our takeaways from the report.

Privacy Preference Center