A focused early-stage investment platform for consumer brands, we are closely aligned with the rhythm of consumer businesses. From protoyping and consumer testing, to a longer initial gestation period, and a greater need for mentorship, we understand the highly specific needs of a consumer startup.
Anchored by a slew of marquee investors, including Premji Invest, Westbridge Capital, Mariwala Family Office, Unilever Ventures, Emami Ltd., RP-Sanjiv Goenka Family Office, Sunil Munjal’s Hero Enterprise Investment Office and ITC Ltd., Fireside manages a corpus of Rs 3.4 Bn to be invested in exciting consumer brand startups in multiple rounds, from Seed to Series A funding.
Fireside is also building a first-of-its-kind ecosystem for entrepreneurs in this space, with a strategic support network of in-house and partner resources. The Fireside Circle offers the unique privilege of mentorship from leading lights in the consumer brand space.
We strongly believe that experience is to be shared, and this ecosystem is envisioned to do precisely that.
The road to building an iconic consumer brand is thrilling, exciting, and challenging. And while no brand was built in a day, several aspects of this journey have changed appreciably.
The consumer startups of today can leverage an intelligent ecosystem built upon technology, insights, and new avenues of distribution. A rich culture of knowledge sharing and feedback. And a brand-new generation of aware, constantly evolving consumer communities.
For an entrepreneur, this makes for a more agile, flexible, and responsive journey.
We’re a team of people who’ve travelled this path several times over. As marketers, strategists, and investors, we’ve learned our fair share. Built a strong sense of what it takes to succeed in the marketplace. And helped build strong brands – and robust businesses – along the way
We believe that a new generation of brand ideas should profit from our experience. So we created Fireside Ventures to make the journey from startup to brand a richer, deeper, more empowered one.
How will we measure our success? We’re aiming to help build 25 iconic brands in the next 15 years: Brands that delight the people who use them every day. That fill their founders with pride. And deliver great returns to all the investors and stakeholders committed to their success.
It’s a journey we’ve well and truly begun.
Because at the end of the day, we’re all consumers. Because the more technology surrounds us, the more opportunities and intersections it creates for consumer brands. Because this new breed of entrepreneurs is smarter, quicker, and readier than any generation before it.
As consumers begin to demand more and more, this is the generation that will serve their needs in an original, highly effective manner.
At Fireside, we get asked ‘Why consumer brand startups?’ a lot. The answer’s simple: Because there’s no better time.
Founder and Managing Partner - Kanwal has been passionate about mentoring and helping build consumer brands in India, and has been involved as an investor with brands like Paper Boat, ID Fresh, Epigamia, Yogabar, Licious, Mama Earth, and Vahdam Teas. He has been investing in the early stage ecosystem in India for the past 17 years, first as a Director at Carlyle Group, India, and later as a Co-Founder and Senior Managing Director of Helion Venture Partners. Prior to his investing career, Kanwal spent over 13 years in consumer marketing with Hindustan Unilever, and Intel India.
Partner - With 7+ years at Hindustan Unilever as Marketing Manager with full P&L for a multi-crore brand, extensive expertise in digital marketing at McKinsey & Co., and Bankbazaar.com, Vinay has a unique perspective on the intersection between consumer brands and technology. He has also been an entrepreneur, as the founder and CEO of Stepni.com, which was acquired by Quikr.
Venture Partner - With 36+ years across Sales, Marketing, and Strategy at Unilever in India, and globally, Kannan then led Dabur India as COO, and Innovative Foods. His ability to understand the finer nuances of brand-building at different stages of the brand evolution makes him ideally suited to the role of partner and mentor to young entrepreneurs and brand champions.
Associate - With 5+ years of experience in financial services, Sumedh has earlier worked with New York-based hedge fund, The D. E. Shaw Group, and tracked large-cap equities for institutional clients. He has also worked with Think Capital, a boutique investment bank based out of Mumbai and has end-to-end transaction experience across industries. He is intrigued by the passion required for creating iconic brands from scratch, and loves working in the trenches alongside dynamic teams that are fighting the good fight.
Administrative Head - With 10+ years at large MNCs like LeEco, Mercedes-Benz R&D India, P&G, and HP, Ramya has supported global and national leadership teams in Administration, HR, Procurement, Events and Budget functions in diverse cross-cultural environments. Passionate, self-driven, and creative, she is an exceptional organiser, and provides invaluable critical support to the entire Fireside team.
With 18+ years of experience, Shiva has been at companies such as Helion Advisors, Carlyle Advisors, and Textual Analytics, handling a multitude of responsibilities spanning office administration, vendor relationship, and visitor management. His talents include multilinguism, and he is fluent in Hindi, Telugu, Kannada, and Tamil in addition to English. Inspired by the energy of the young entrepreneurs we partner, Shiva is an essential part of the Fireside team.
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