Decoding Wellness.


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India’s high-income households fuel new, unique brands: Q&A with VS Kannan Sitaram, Fireside Ventures

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my…


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Throwback 2020: How COVID-19 shaped consumer behaviour, redefined businesses

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my…


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Fireside Ventures on how consumer startups can scale up in 2021

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my…


19 Comments1 Minute

Startups have the potential to become next Unilever, says Fireside Ventures

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my…


19 Comments1 Minute

What makes India a booming market for new-age D2C brands?

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my…


25 Comments1 Minute