The healthy, yummy, well-travelled samosa snack.

Broadening the samosa’s horizons.


The Italians have pizza. The Japanese have ramen. New Yorkers have bagels, and doughnuts… The list of traditional foods that have been successfully updated and reinvented over time is quite short. So when healthcare professionals, Shikhar and Nidhi Singh decided to add an ingredient called innovation to the king of Indian snacks, the uniquely different Samosa Singh was born.

With 45% lower calories and 56% less fat than traditional samosas, Samosa Singh is the result of 100,000 plus+ hours of R&D and extensive trials. Inspiration drives taste innovations like the chocolate samosa, Chocossa.

With 45% lower calories and 56% less fat than traditional samosas, Samosa Singh is the result of 100,000 plus+ hours of R&D and extensive trials. Inspiration drives taste innovations like the chocolate samosa, Chocossa.

It’s telling that when Samosa Singh launched, about 80% of their sales came from their aloo variant. Barely two years later, that percentage has shrunk to 30%, and a whopping 70% comes from newer, more exciting fillings.

Even without advertising, variation, or innovation, the traditional samosa has always enjoyed a huge fan following. With the clever twist of fillings, and a tagline that beckons you to “enjoy the change!” Samosa Singh is reinventing this great Indian snack – for the better!

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Founders

Shikhar Veer Singh & Nidhi Singh