Bain & Co., in collaboration with Flipkart, shared an insightful report on India’s growing e-commerce market – and its consumers. By 2025, Indian e-retail is projected to reach as many as 350 million shoppers, consuming merchandise worth up to $120 billion. The Covid-19 pandemic has been an inflection point for e-commerce, both, globally, as well in India. We believe there’s no better time for consumer brands to thoroughly understand the online Indian shopper, and engage with her. Here are our takeaways from the report.